Of every 100 appointments your digital channels generate, roughly 26 result in a sale. The other 74 vanish between the booking and the register — and every media dollar you spend to book the next appointment enters a system that loses three of every four.
Understanding where the funnel leaks is the difference between a media problem and a lifecycle marketing problem. The loss is not distributed randomly — it clusters in three distinct, specifically-addressable stages. Each has a different root cause. Each has a different fix.
This is the single largest revenue opportunity in the entire document package — and the one most completely unowned by any current agency.
Every number on this page is sourced to a document the Good Feet team provided in the RFP package. Nothing here is agency estimation dressed as insight. The evidence is corroborated across three independent sources that triangulate the same conclusion.
Corporate-managed market averages, reported directly from Tableau CRM. Average ticket: $1,611. The booked-appointment number is what platforms report to executive dashboards — the register tells a different story.
The journey map identified three friction points — Keep Appointment, Day of Fitting, and Close — that align precisely with the quantitative drop-offs. Qualitative confirmation of the numbers.
"Adtaxi Influenced Appointments" vs. actual "Show Appointments." Executive dashboards see the top number. The register only ever sees the bottom one. The gap is where strategic decisions go wrong.
Perfect close is not the ceiling. Realistic peer-benchmark performance is. We model the math against achievable targets drawn from appointment-based retail and healthcare lifecycle benchmarks — where best-practice systems routinely operate.
A personalized SMS + email sequence fires the moment an appointment is booked. Calendar invite, clear "what to expect" primer, financing primer — all before buyer's remorse can form.
A 48-hour touch delivers a specialist video, a fitting walkthrough, and financing details. A day-of reminder carries directions, a photo of the storefront, and a single-tap confirm-or-reschedule.
Financing and pricing context surface in the landing page, the confirmation touch, and the 48-hour education touch. The in-store specialist is no longer the one delivering the $1,611 surprise.
Estimated annual revenue lost to funnel drop-off across the full system, based on 15,000-20,000 monthly digital bookings at current 26% close.
Moving 26 → 37 sales per 100 bookings. Incremental revenue from funnel repair alone. No new media spend required. Payback within quarter one.
If the system reaches peer benchmarks (85% survive, 72% show, 70% close = 48 sales/100), recovery compounds into a permanent structural advantage.
This isn't a media optimization. This is revenue recovery — a permanent structural lift with a payback period measured in weeks, not years.
Jekyll + Hyde owns everything before the phone rings. Ryze owns everything after. The nurture sequence owns the stretch between them — the three steps where 74% of revenue is lost today.
A viewer who sees the 30-second spot promising "pain-free in 90 days," books online, then receives nurture touches explaining exactly what happens at the fitting is dramatically less likely to cancel than a viewer who books on impulse with no architecture to hold them.
A disciplined SMS + email sequence between booking and fitting, integrated with the Good Feet appointment system and Tableau CRM. The explicit goal: cancellation below 18%, show rate above 68%, within six months of full deployment.
Three primary KPIs drive the intervention and define success. Four supporting KPIs surface the diagnostic detail that tells us why a metric is or isn't moving. All seven feed one shared dashboard that both agencies access and the client owns.
Every fixed stage of the funnel is a person who walks out of the store smiling — and tells a friend.
37 sales per 100 bookings isn't a metric. It's 37 people, per cohort, whose knees, backs, and hips stopped hurting. Thirty-seven testimonials in the making. Thirty-seven referrals waiting to happen. The numbers on this page compound because the product actually works — and every appointment we hold, every cancellation we prevent, every price conversation we front-load, puts one more person in a position to experience that.